Where should you be creating content for especially when it comes to video content? video content can take up a lot of time so why should you be putting your efforts when it comes to what platform should you be creating content for ?
Everybody things whatever platform they love is the best platform. Let’s take some data and statistics about all these platforms predominantly Facebook, YouTube, Instagram and TikTok to help which platform is going to be best for creating video content.
Demographics & Usage
| YouTube | TikTok | Snapchat | |||
| 2+ B Monthly Users | 2.91 B Monthly Users | 1 B Monthly Users | 2 B Monthly Users | 211 M Monthly Users | 319 M Monthly Users |
| 15-35 Age Group | 25-34 31.5% Age Group | 10-19 25% Age Group | 25-34 31.2% Age Group | 18-29 42% Age Group | 15-25 48% Age Group |
| 46% Female 54% Male | 43% Female 57% Male | 61% Female 39% Male | 48.4% Female 51.8% Male | 38.4% Female 61.6% Male | 54.4% Female 44.6% Male |
| 30+ Minutes per day | 33+ Minutes per day | 89 Minutes per day | 29+ Minutes per day | 31+ Minutes per day | 25+ Minutes per day |
YouTube
There are over two billion plus monthly users on YouTube. 74 percentage of adults in the United States use YouTube. That’s more than the Facebook which reaches about 68 percentage of adults in the United States.
And when it comes to Instagram it is almost double because Instagram only reaches about 45 percentage of adults in the United States. YouTube data and analytics is the world’s second most visited search engine write bigger and its parent company Google.
YouTube is second most used social media platform right behind Facebook. During these days most of the people going to YouTube to learn new things. Business to business decision makers use YouTube for research a product.
Facebook reaches 59 % of the world’s social networking population and Facebook is the third most visited website falling right behind Google and YouTube. 48.5 percentage of business to business decision makers use Facebook for researching purchasing decisions.
18 percentage of the US adult population made purchases through Facebook in the last year compared to 11.1 % for Instagram. Facebook as pretty powerful statistics as well.
Over 2 billion people use Instagram every single month. Instagram is second rank social network in terms of active users behind Facebook. 200 million Instagram users visit at least one business profile everyday.
On average adults are using Instagram about 30 minutes a day and a large portion of those users are checking out business profiles. so if you have digital products or one-on-one services it’s good to have Instagram. 50 percentage of people have visited a website to make a purchase after seeing Instagram stories.
TikTok
How can tiktok effectively move somebody to watching your content to getting them to buy a digital product or work with you? June 2020 teens ages 10 to 19 accounted for over 32 percentage of active users in tiktok. 90 percentage of tiktok users are on app the daily.
TikTok has the highest social media engagement rate per post. Most viewed content categories on TikTok is entertainment. Second most watched category is dance videos and third category is prank video. Rest of open categories are fitness, home renovation and DIYs, beauty and skin care, fashion and cooking.
YouTube is the best platform for creating video content. First of all, YouTube is owned by Google. None of these other platforms have the search. That means you can show up when your audience needs you most.
Another why YouTube is powerful to be kind of the hub of all your video content is because videos live longer and they can span a longer time period. Studies show that Facebook post has an average lifespan of just 6 hours. And Instagram as just about 48 hours but a YouTube video can have a lifespan of over 20 days. This will help to get views to your channel and driving leads to business.
Let’s see how we can utilize all these platforms but using YouTube as our home. Step no.1 Film a weekly YouTube video.
Social Media is everything for people nowadays in that video content is dominating more than ever before. These platforms helps you to get target audience and drive your business to other level. Through these platforms we can earn money and take it as a business.
These social media platform helps to track conversions, ads, impressions and mand more. Our content can be monetize and earn money through it. Users can create different kind of content types.
In YouTube advertisers can display their ads in many ways
| Bumper Ads | Skippable In-stream Ads |
| Responsive Display Ads | Non Skippable In-stream Ads |
| Masthead Ads | Video Discovery Ads |
Platforms TikTok provides ad types like
| Top View Ads | Brand Takeover |
| In-Feed Ads | Branded Effect |
| Branded Hashtag |
Instagram ads formats
| Image Ads | Collection Ads |
| Stories Ads | Explore Ads |
| Video Ads | IGTV Ads |
| Carousel Ads | Shopping Ads |
Different types of snapchat ads
| Single Image | Story Ads |
| Filters | Commercials |
| Collection Ads | Lenses |
Facebook ad formats
| Image Ads | Video Ads |
| Collection Ads | Carousel Ads |
In these platforms previously filmed content can be uploaded by the users. There are common features for interactions – likes, subscribe, follow button, comment and replies.
Algorithms are very powerful for these platforms. Recommended videos will be shown to the users. We get contents according to our preferences, settings, interactions and so on. These platforms offer analytics were we can rectify and improve our growth. And we can also add text overlays & captions. Users can upload shorter and longer videos according to our preferences.
Ads brings effective reach and audience engagement in their post and profile. We can also improve and target ad performances. And also set marketing goals. Nowadays most of the brands are using social media ads to promote their brands to their specific audience.
